Dan & Danielle
Morton
Founders, AmmoSquared
Helping responsible Americans stay prepared through smarter ammunition management and a commitment to long-term self-reliance.
About AmmoSquared
Founded in 2015, AmmoSquared is America’s Ammunition Reserve — helping responsible gun owners build, store, and manage their ammunition reserves over time. Designed to eliminate panic buying and encourage long-term preparedness, AmmoSquared has grown into an industry-leading platform serving thousands of members across the United States.
Why Interview Dan & Danielle
Dan and Danielle Morton bring a unique combination of industry expertise, entrepreneurial experience, and a passion for preparedness. Together, they offer thoughtful insight into the firearms industry, business leadership, and the values that have shaped AmmoSquared from day one.
About Dan & Danielle
Dan and Danielle Morton founded AmmoSquared with a vision to make preparedness more practical and accessible for everyday gun owners. Raised with a strong emphasis on personal responsibility, self-reliance, and individual liberty, they built the company around those same values.
As founders, they’ve grown AmmoSquared from an idea into a nationally recognized brand while remaining committed to serving the firearms community through education, innovation, and a member-first approach.
An entrepreneur and preparedness advocate who identified the need for a better way to purchase and store ammunition before widespread shortages made it a national conversation.
Brings insight into the company’s mission, culture, leadership, and the experience of building a purpose-driven business together as a husband-and-wife team.
Fast Facts
Topic Bank
This topic bank makes booking easy. Pick any topic below, or combine several, to create an interview tailored to your show's audience and format.
The Idaho Garage Origin Story
How a two-person idea became the first Ammunition Reserve Platform. A strong on-camera / audio narrative with a real founder-authenticity angle.
The Quiet Confidence
Why AmmoSquared exists to counter panic-buying and hoarding culture — with a steady, automated reserve model instead of fear.
State of Ammo
Supply, pricing, and what everyday Americans should actually be watching. A founder market-read — historically AmmoSquared's single best-performing content angle.
What's New at GOALS
The booth demo, the exhibit “250 Years of the American Service Rifle,” and why the founders made the trip this year.
Preparedness, Not Politics
The founders' take on personal responsibility — what separates the “quietly prepared” from fear-driven prepping.
Suggested Interview Questions
GOALS 2026
Dan and Danielle are available for interviews during GOALS 2026 in Knoxville, Tennessee.
Jul 31–Aug 2
