AmmoSquared has its roots in the ammo shortages of 2009 and 2012 when it seemed like everyone from the local gun store to the big box stores were out of ammo and reloading powder. Empty store shelves were common everywhere you went. (Like they are again today!)
What other industry has this problem??? Do you ever go to the store expecting to buy batteries for your camera and the store shelves are wiped clean? Nope. Only in the firearms industry can you see shelves like this:
We were frustrated like we’re sure you were as well. We then posed a simple question: Why couldn’t we have been buying ammo like we fund our 401k – a little each month?
If there was a service then that allowed us to set up an automatic purchase program and just sock ammo away for a rainy day we would have signed up in heartbeat.
But there wasn’t one. So we created it…
Every gun owner in America should have two forms of ammunition: physical that they store in their house and take to the range, and digital which is accumulating in the background, easily exchangeable, and deliverable on demand
Today we’re growing steadily…
We started with just an idea, then we built a very basic website and bought a few cases of just four calibers: 9mm, 45 ACP, 223, and 308. We had just one customer shortly after we launched. (We were certainly no Dollar Shave Club!)
Even though we started with a simple idea and only four calibers, something clicked with people. Sometimes we are amazed when we realize that to date over 5,000 customers have experienced (and embraced) our unique approach to ammunition accumulation. Plus, with over 76 different calibers in 188 variations ranging in size from the tiny 17 HMR to as large as 50 BMG, we have come a long way from our roots. Today we also offer magazines and ammo cans and bring try to bring out new calibers every month.
In starting on this road, our goal was to build a real business that offered real value. We’re doing this because, as avid gun owners, we want to build the kind of business we wanted to subscribe to back in 2012.
Plus we get to talk about ammo all day! (What’s not to love?)
Since starting AmmoSquared, we have met and talked to so many awesome people from every corner of the country! We love hearing from our many wonderful customers (some of which might keep us on the phone longer then they should talking about their latest gun or shooting adventure.) But we love all of our customers and work very hard to make sure they are taken care of. It really does feel like a family to us.
We don’t mind being a little different and being the opposite of a large company. We’re proud of our humble roots and unique service.
Thanks for checking us out!
Dan and Danielle Morton and the whole AMMO² Team
PS: We aren’t just building a company, we’re building a community:
If you are interested in inventing in the future of ammunition (and AmmoSquared!) check out our equity crowdfund happening now on Wefunder!