New Feature: Weekly Square Deals

By | 2017-07-05T21:30:09+00:00 July 5th, 2017|Commentary, Features|

This week we launched a new feature: "Weekly Square Deals" (A “Square Deal” is a good, fair deal and we’re AMMO² so it is a little play on words… clever, clever eh?) Okay so a funny name for a simple concept: Give our ammo customers a way to buy gear that they can place in [...]

What is AMMO²…? A Subscription box or… ?

By | 2017-06-13T19:42:06+00:00 June 13th, 2017|Commentary|

Okay so is AMMO² a subscription box? The answer is yes… and no. In one type of subscription box model, a “Surprise Box”, you sign up for a set amount each month (often at various levels) and receive random items in your box related to a theme (Lootcrate, TacPack). The purpose of this model is novelty. [...]

It’s Our Birthday! (Well sort of..)

By | 2016-10-27T19:16:05+00:00 October 27th, 2016|Commentary, New Calibers, Update|

We’ve turned one year old, learned to walk, and now we’re beginning to sprint!   With all the excitement around the upcoming election, Kim Kardashian getting robbed, and creepy clowns roaming the streets, we plum forgot to celebrate our birthday! We turned one last month and wanted to do something special besides have cake and ice cream (though we [...]

Purple?!? I’ll take it!

By | 2016-10-16T19:10:07+00:00 October 16th, 2016|Commentary, New Calibers, Update|

Sunday, October 16, 2016   A few years back Danielle and I were taking our 10 lb Chihuahua for "potty walk" around the block... (she was a bitter toothless little thing... we've since moved on to a real dog). Anyway, we saw a new Jeep Wrangler, that was purple. At the time I remember thinking "who would buy a purple Jeep?" (I was [...]

Payment Processor Woes

By | 2016-08-01T14:02:15+00:00 August 1st, 2016|Commentary, Update|

On July 1st we got an email from our payment processor Stripe stating that they can no longer do business with us because we sell ammunition (even though this is a completely legal business transaction): They gave us 2 weeks to move over to a new payment processor. Which was nice that they didn't just freeze our account and [...]

Constitutional Carry Depends on All of Us

By | 2016-03-26T14:47:39+00:00 March 26th, 2016|Commentary|

To some, it is a crazy notion: carrying a concealed firearm without a permit, but to others it is seen as a constitutional right. While, only a couple of decades ago it was rare to have a permit to carry concealed, now the trend is toward Constitutional Carry – concealed carry without a permit. Yesterday, [...]